Communicating the Unknown

Communicating the Unknown


Randy Ratesetter came into Sheila Savvy’s office. Randy was relatively new, having joined Virtual Consulting three years ago. “Brigadoon Health Plan wants us to tell them how much the Pitchfork Virus will increase their costs. I told them that because it’s so new, we may not be able to do that, but I’d do some checking.” Sheila sighed. “It’s good that you are concerned about whether we can price something for which little data exists, but usually we can do pricing; we just need to be careful. The list of caveats and disclosures will probably take as long to write as the calculations themselves.”


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July/August 2020 David Ogden


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